×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Unica releases enhanced marketing management software suite

Published on .

Waltham, Mass.—Unica Corp., an enterprise marketing management software company, announced enhancements to its Affinium suite designed to strengthen and extend cross-channel marketing capabilities. Unica Affinium 7.3 includes improvements to the campaign management, optimization, modeling and marketing analytics modules.
Most Popular
In this article: