×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Unica upgrades Affinium

Published on .

Most Popular

Waltham, Mass.—Unica Corp, which produces enterprise marketing management software, has upgraded its Affinium Suite of software products. Unica’s Affinium 6 offers marketing and customer analysis, demand creation and marketing resource management. Affinium 6 features include enhanced budget optimization, real-time learning capability and improved security features.

In this article: