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BtoB

Unicast reports increased usage of Video Commercial

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New York—Unicast reported that interaction time for its Video Commercial online ad format increased by 24% in the second quarter compared with the first quarter; ad display time increased 13%; and click-through rate remained flat. The Unicast Video Commercial is an online video ad format introduced in January that plays in between Web pages. In May, Unicast rolled out a second version of the Video Commercial, featuring side-by-side interactivity on the screen.

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