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BtoB

Unicast reveals new partners

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New York--Unicast, developer of multiple Web page commercials on the Internet, disclosed Tuesday a series of alliances designed to gain widespread acceptance of Unicast's Webmercials and WebPresentations. For example, design studio KMGI Studios will promote the use of Unicast techniques in its work with clients, while ad server network 24/7 Media Inc. will distribute the Webmercials and WebPresentations on its network. 24/7 Media said it would fully integrate its 24/7 Connect ad serving and campaign management with Unicast software code next month. The announcement was made at Jupiter Communications Inc.s' Internet advertising conference, currently underway in New York.
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