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BtoB

Unicast to roll out full-screen superstitial format

Published on .

New York--Unicast Communications Corp. will introduce a full-screen superstitial ad format next Monday. AOL Time Warner Inc. and its broadcast news division, CNN, as well as Modem Media and Unilever, will be present to formally introduce the new product with Unicast at a press conference Monday. Dynamic Logic will present research based on beta-testing of the format.
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