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Unique visitors to newspaper Web sites up 31% in first half of the year

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Vienna, Va.—A report released last week by the Newspaper Association of America showed that during the first half of the year, unique visitors to newspaper Web sites increased 31% compared with the same period in 2005. The number of visitors grew to more than 55.5 million from 42.4 million, according to Nielsen//NetRatings. Newspaper Web sites had a 15% increase among 25-to-34-year-olds and a 10% increase for 18-to-24-year-olds, according to Scarborough Research. The NAA also announced a new online tool (www.newspaperaudience.com) designed to allow advertisers to generate their own reports on national and local print and online audience data, comparing selected markets or newspapers across demographic segments.

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