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BtoB

Unisys launches integrated marketing campaign

Published on .

Blue Bell, Pa.—Unisys Corp. announced Tuesday it has launched a global integrated marketing campaign designed to promote its capabilities in helping large companies and governments with security issues.

The effort includes direct mail, outdoor, online and print advertising. StrawberryFrog, New York, created the campaign. PHD, New York, handled media planning, and imc², New York, handled digital marketing.

Unisys said the campaign follows several account wins in both the private and public sectors, including the Secure Border Initiative of the U.S. Department of Homeland Security and the FBI.

—Carol Krol

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