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United International Pictures partners with Aprimo

Published on .

Indianapolis--United International Pictures, a joint venture of Universal Studios and Paramount Pictures, has selected Aprimo Marketing to automate its worldwide marketing efforts. UIP will use Aprimo’s marketing planner, digital asset manager and other products to coordinate and maximize its international marketing programs for film distribution. UIP has operations in 35 countries. It will first roll out the Aprimo software in the U.S., U.K., Netherlands and Germany.
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