Agency: Ogilvy & Mather Worldwide, New York
Market: Logistics Quick chase: UPS is more than the color brown, and it's more than just a package-delivery service. It's a new-fangled logistics company—and that's worth singing about. To the tune of Dean Martin's "That's Amore," UPS uses a series of quick cuts and whimsical lyrics to establish how much it enjoys helping businesses manage their supply chains—"a continuous link that's always in sync" goes the jingle. Animated hearts—brown, of course—crop up in many of the scenes.
Clue: The spot is corny, but it works.