Universal search optimization improves visibility

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New York—B-to-b marketers can improve their visibility in Google searches by making video and images part of their search engine optimization, according to a study by search analytics software company Searchmetrics Inc. The study, which analyzed the performance of various universal search content, found that video was displayed most often, appearing in more than 60% all searches where universal search results are included. Images appeared 30% of the time, followed by shopping (20%) and news (9%). The Searchmetrics study was based on an analysis of the top 100 search engine results displayed by Google for a database of about 28 million search terms in February and March.
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