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The Unreasonable Prospect: How Irrationality Guides Buying Behavior

By Published on .

We think we make rational personal and business decisions, but there are a myriad of factors such as surroundings, perceptions, regret, and habit that affect our decision-making process. Great trust in our flawed intuitions is a pattern that gets most buyers into trouble. Understanding how prospects perceive value and make decisions is crucial to your organization's success in bringing products to market, driving demand and winning new customers. Join MIT behavioral economist Dan Ariely as he provides a clear, powerful overview of the irrational decision making of prospects and consumers.
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