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BtoB

The Unreasonable Prospect: How Irrationality Guides Buying Behavior

Published on .

We think we make rational personal and business decisions, but there are a myriad of factors such as surroundings, perceptions, regret, and habit that affect our decision-making process. View this Webinar to hear behavioral economist Dan Ariely provide a clear, powerful overview of the behavior and irrationality of prospects and consumers.
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