London—Social video advertising company Unruly Media has garnered $25 million in its first round of venture capital funding, led by Amadeus Capital Partners, Business Growth Fund and Van den Ende & Deitmers.
The financing will be used to accelerate international growth. According to Unruly,
the infusion is the largest funding for a private company in the social video space.
Unruly clients include Coca-Cola Co., Procter & Gamble Co.'s Old Spice brand and T-Mobile International.