Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


UPS announces change in NASCAR sponsorship

Published on .

Joliet, Ill.—United Parcel Service of America announced a two-year agreement with Michael Waltrip Racing to sponsor driver Dale Jarrett in a Toyota Camry for the 2007 and 2008 seasons of the NASCAR Nextel Cup Series.

UPS has been sponsoring Jarrett since 2001, when it first became a NASCAR team sponsor as part of its “Race the Truck” ad campaign.

Jarrett is currently driving a #88 Ford for the Robert Yates Racing organization. UPS will continue its sponsorship of Jarrett and Robert Yates Racing through the 2006 NASCAR Nextel Cup Series season.

The decision to join Michael Waltrip Racing places UPS among the first sponsors of a Toyota Camry in 2007, which will be the automaker’s inaugural season in the NASCAR Nextel Cup Series.

—Kate Maddox

Most Popular
In this article: