Atlanta--United Parcel Service Inc., the world's largest express carrier, on Monday announced a new subsidiary, UPS Consulting, that will offer clients supply chain management strategies that more closely align business goals with the company's operational tools. The new company will advise clients on areas such as sales and marketing, product design, planning, procurement, production and cash management. The consulting unit hopes to improve forecasting accuracy, cut cycle times and process costs, bolster the use of assets and reduce working capital requirements. Gene Long, formerly the global director of supply chain consulting for Ernst & Young L.L.P., has been named president of the new subsidiary. "UPS Consulting is going to market under the theme 'Real. Know. How.' Because of our team's depth of both consulting and hands-on industry experience," Long said.