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UPS launches global ad campaign

Published on .

Atlanta—UPS has launched a global advertising campaign in 23 countries, with the biggest push in China. The campaign has the tagline "Deliver more" and includes TV, print online and outdoor.

The campaign was developed by McCann Erickson, which is the advertising agency of record for UPS outside the U.S.

Separately, UPS launched a new TV campaign in the U.S., featuring NASCAR driver Dale Jarrett. The campaign aired during Fox’s broadcast of the Daytona 500 on Sunday.

In the spot, created by the Martin Agency, Richmond, Va., Jarrett agrees to race the UPS delivery truck in the fifth installment of UPS’ "Race the Truck" TV campaign.

UPS is the official delivery company of NASCAR.

—Kate Maddox

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