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BtoB

UPS narrows search for global ad agency

By Published on .

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Atlanta—United Parcel Service of America has narrowed to four the number of agencies still in the review for its global advertising agency business.

The agencies are Euro RSCG, New York; JWT, New York; Ogilvy, New York; and Y&R, New York. UPS' U.S. incumbent shop, the Martin Agency, recently withdrew from the review. Current global vendors McCann Erickson International, Universal McCann and MRM were not included in the search.

The four finalists will make presentations next month.

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