UPS rebrands Overnite

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Atlanta—United Parcel Service of America announced the launch of UPS Freight, a new brand that reflects the integration of Overnite Corp. into the UPS organization. UPS acquired Overnite and its Motor Cargo subsidiary in August.

The rebranding includes a new logo, new colors (gray from the Overnite brand and brown from the UPS brand) and a new Web site at

—Kate Maddox

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