Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


UPS revs up ‚ÄėMaximum Driver‚Äô campaign

Published on .

Atlanta‚ÄĒUnited Parcel Service of America has introduced a new campaign, ‚ÄúMaximum Driver,‚ÄĚ that promotes its sponsorship of NASCAR driver David Ragan. The campaign includes a series of TV spots in which Ragan races against UPS delivery drivers to determine who is the best driver. It was developed by the Martin Agency, Richmond, Va. The budget was undisclosed.
Most Popular
In this article: