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UPS revs up ‚ÄėMaximum Driver‚Äô campaign

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Atlanta‚ÄĒUnited Parcel Service of America has introduced a new campaign, ‚ÄúMaximum Driver,‚ÄĚ that promotes its sponsorship of NASCAR driver David Ragan. The campaign includes a series of TV spots in which Ragan races against UPS delivery drivers to determine who is the best driver. It was developed by the Martin Agency, Richmond, Va. The budget was undisclosed.
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