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BtoB

UPS rolls out new ads

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Atlanta—UPS has rolled out four new ads in its ongoing “Whiteboard” campaign, created by the Martin Agency, Richmond, Va.

The new work includes three 30-second TV spots called “Half Full,” “Mixing Board” and “Venn Diagram,” as well as a 15-second spot called “Hourglass” and 15-second versions of the TV spots that will be used in preroll online video. The spots will run on Fox’s NFL broadcasts and on cable news networks.

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