Daytona Beach, Fla.—UPS will roll out three new TV commercials to promote its NASCAR sponsorship.
The commercials, which will began airing during the broadcast of the Daytona 500 on Sunday, highlight UPS’ role as the official express delivery company of NASCAR.
The spots also promote UPS’ freight and international shipping capabilities. In addition, UPS is introducing an online contest, “UPS $100,000 Trackside Challenge Instant Win Game and Sweepstakes,” to expand awareness of the company's history with NASCAR.
The Martin Agency, Richmond, Va., created the TV ads.