UpShot.com announced Monday a $9 million plan to build its brand among b-to-b buyers. The company, which sells Internet services designed for corporate sales forces, is targeted for The Wall Street Journal
and other newspapers, as well as spot radio, direct mail and trade publications. Created by Leo Burnett Technology Group, San Francisco, the campaign drills on the benefits of UpShot.com's sales force services, which include delivery of customer profiles on the road and collaborative tools. Upshot.com, Mountain View, Calif., has identified its primary market as small and midsize businesses devoid of the in-house information technology resources necessary to maintain an in-house sales application.