San Francisco--Upside Media Inc. said Wednesday that it's splitting into three separate divisions to give prospective investors the ability to pick and choose where their money goes. The company, which operates in both the b-to-b and consumer spaces, will split into publishing, online and events divisions. Each division will have a new president since Upside Media President Gini Talmadge resigned on Monday. Before she did, however, she fired Upside Publisher Elaine Ebner. The corporate shuffling isn't expected to affect Upside's plans to launch Upside Financial Networks, a live streamed financial news show on the company's Web site.