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BtoB

'USA Today' introduces Microsoft Tags

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McLean, Va.—Gannett Co.'s USA Today announced it has started using Microsoft Tags, which are mobile barcodes, in the newspaper. Readers can use their mobile device to scan a tag and be directed to online videos and other content.

The tags also direct readers to photo galleries and updated financial and sports news. Readers can download the free Microsoft Tag reader app at http://gettag.mobi.

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