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BtoB

‘USA Today’ to raise newsstand price to $1

Published on .

McLean, Va.—USA Today said it will raise its newsstand price from 75 cents to $1, beginning Dec. 8.

The Gannett Co. flagship newspaper blamed the price hike on rising newsprint costs. Larry Lindquist, USA Today’s senior VP-circulation, explained the price increase in a statement, saying that “driving the price change is the fact that newsprint price has reached a 12-year high, with further price increases already announced for the remainder of 2008. We remain confident that the continued strong demand for USA Today from consumers, and our price relative to our competition, means that the marketplace will support this adjustment to our newsstand price.”

—Sean Callahan

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