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USAToday.com offers enhanced segmentation

Published on .

Washington, D.C.--USAToday.com announced a new program for online advertisers, offering enhanced segmentation of its audience. USAToday.com said its program uses Tacoda Systems’ Audience Management System to combine demographic and behavioral user data to help advertisers target audience segments on the site. The program uses gender, household income and zip code in conjunction with recent behavioral activity on the site to create seven pre-packaged segments of its readers: investors, travelers, male sports fans, technology early adopters, auto buyers, women and affluent households. Additionally, USAToday.com said it can offer advertisers the ability to custom create segments combining behavioral and demographic data.
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