Is user-generated content building a wall between your brand and your customer?

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Paul Dunay-global director of services and social media at Avaya, says companies need to closely monitor user-generated content about their brands, with the increasing number of customers tweeting, blogging and Facebooking about their brand experiences. “The quantity of conversations is growing every day about your brand--at Avaya our brand mentions have increased five-fold in 18 months,” he writes. Read his blog to find out how marketers can cut through the clutter.
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