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USG names HSR agency of record

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Chicago—Building products company USG Corp. has selected the Chicago office of HSR Business to Business as its marketing communications agency of record.

HSR is based in Cincinnati, and the win is the biggest yet for its Chicago office, which was opened in 2004.

The selection came following a review that began in the spring and was narrowed down to two finalists. Slack Barshinger, Chicago, was the runner-up.

USG’s previous agency was Noble BBDS, Springfield, Mo.

HSR will handle integrated marketing communications for USG, including strategy, branding, advertising, public relations and online.

Billings were undisclosed.

—Kate Maddox

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