Washington—The U.S. Postal Service has announced seven direct mail promotions for 2014, including incentives for advertisers to increase their use of first-class mail.
The Postal Service's program in support of first-class mail will feature a 15% discount on presorted and automated marketing letters beginning April 1. It will be available to high-volume mailers of standard mail, used most often for advertising purposes.
Among other incentives will be an earned-value reply mail promotion, offering a discount of up to 3 cents per piece on first-class business reply mail and courtesy reply mail; 2% off direct mail that contains personalized recipient information; and a 2% discount for mail pieces using barcodes or near-field communications technology for interactive use by mobile devices.
Registration and eligibility information and program dates are available at this Postal Service site.