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BtoB

USPS debuts ad campaign

Published on .

Washington, D.C.—The U.S. Postal Service has rolled out a new ad campaign, developed with Campbell Ewald, Warren, Mich., in support of its simplified service aiding small businesses that use direct mail and shipping. The budget was undisclosed. USPS is using TV spots, print ads and direct mail in support of its Every Door Direct Mail program, a Web-based direct-mail service that does away with a mailing requirement for names or addresses. According to USPS, Every Door Direct Mail generated revenue of $153 million since its launch last April through December.
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