The campaign, with a tagline of "Brought to you by the United States Postal Service," was developed by Leo Burnett USA. It includes broadcast and print advertising.
TV advertising that broke this week shows a young man opening a college acceptance letter with a voiceover saying, "The next four years--brought to you by the United States Postal Service."
Beginning in April, a print campaign aimed at small- and mid-sized businesses will show how the USPS can drive growth by helping companies build strong relationships with their customers through direct mail and domestic and global delivery services.
One ad, titled "Global Economies," shows the owners of the Hamburg Cowboy Haus receiving a shipment of Western wear from the USPS.
The budget was undisclosed. --Kate Maddox