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BtoB

USPS loses $2.2 billion in Q2

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Washington, D.C.—The U.S. Postal Service has logged another money-losing quarter, posting a $2.2 billion net loss for its second fiscal quarter ending March 31. Mailing revenue for the quarter was $14 billion, a 3.9% drop from the same period a year ago. Mail volume also dropped, 3.1% year-over-year, to 40.7 billion pieces in the quarter. While continuing to seek regulatory relief, the Postal Service is reaching out to businesses with promotions. On May 16, it plans to introduce a postage-back guarantee program for large advertisers with relatively small commitments to direct mail. It also plans to launch a b-to-b ad campaign this fall promoting the advantages of direct commercial mail.
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