Washington, D.C.—The U.S. Postal Service plans to allow direct mailers to include logos, trademarks, brand images and other kinds of marketing designs in the printed postage information area of their mail pieces.
The new Picture Permit option, allowing marketing images to be added to the permit imprint indicia in the upper right-hand corner of mail pieces, can help boost the visual impact and effectiveness of direct mail, according to USPS.
The cost would be an extra 1 cent for first-class letters and cards, and 2 cents for standard-mail letters, USPS said. If approved by the Postal Regulatory Commission, the new feature will be available by the end of June.