×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

USPS Picture Permit program now open

Published on .

Washington, D.C.—The U.S. Postal Service has opened online registration for its Picture Permit option, allowing commercial mailers to include logos, trademarks, brand images and other kinds of marketing designs in the postage information area on mail pieces. For an extra penny for first-class letters and cards, and two cents extra for standard-mail letters, marketers can add marketing images to the permit imprint indicia in the upper right-hand corner of mail pieces to help boost the visual impact and effectiveness of direct mail. The online registration site includes program requirements, FAQs and an application form.
Most Popular
In this article: