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USPS scraps 'track and trace' mail promotion

Published on .

Washington, D.C.—The U.S. Postal Service has abandoned plans to offer a financial incentive to bulk mailers that adopt its Full Service Intelligent Barcode program. In April the Postal Service proposed its Technology Credit Promotion, to run from this month through May 2014, which would offer a credit of up to $5,000 to mass-mailing companies provided they put the money toward adopting the Postal Service's barcode technology that features automation pricing, tracking and address correction. However, because its recent requests for rate hikes were denied by the Postal Regulatory Commission, the Postal Service believed the promotion would lose money and scrapped it, according to a report from Post & Parcel.
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