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BtoB

Ustream introduces LiveAd video platform

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San Francisco—Advertising technology company Ustream Inc. introduced LiveAd, an interactive video advertising platform. LiveAd enables users to engage with video banner ads by clicking through, rolling over, controlling playback, entering text and sharing the ads on Facebook and Twitter. Initial advertisers to use the platform include Cisco Systems, Sony Computer Entertainment America and New York radio station HOT97 FM.
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