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BtoB

Valassis simplifies identity to lure marketers

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Livonia, Mich.--Valassis Communications Inc. said it has shortened its name to Valassis and introduced a new corporate logo. The company said the new moniker better reflects its advanced approach to building call-to-action advertising through a variety of media. Its services will continue to be marketed under the Valassis Connective Media TM Solutions brand, which includes newspaper co-operative advertising, product sampling, direct mail,online promotions and consulting services.
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