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Valassis taps Bigfoot

Published on .

Livonia, Mich.--Marketing services company Valassis on Monday said it has chosen Bigfoot Interactive for all e-mail marketing services. Bigfoot will handle e-mail marketing for the company and its affiliates, Valassis Relationship Marketing Systems and PreVision Marketing. Valassis will also join Bigfoot's Partner Program to resell its e-mail technology platform, industry-specific marketing automation tools and professional services.
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