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ValueAd.com chooses Quova for targeting

Published on .

Mountain View, Calif.--Quova Inc., which provides Web geography services and technologies, announced Tuesday that ValueAd.com, an ad server technology services company, has licensed Quova's GeoPoint service to provide geolocation data for online advertising. GeoPoint determines the location of Internet users by mapping the Internet infrastructure of more than 4 billion IP addresses.
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