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BtoB

ValueClick to acquire Fastclick

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Westlake Village, Calif.—ValueClick, an affiliate marketer, has agreed to acquire Fastclick, an online ad network.

Fastclick’s ad network contains more than 9,000 third-party Web sites. The transaction calls for each outstanding share of Fastclick common stock to be exchanged for 0.7928 of a share of ValueClick common stock.

“The addition of Fastclick should give our ValueClick Media division the industry’s largest reach into Internet users, enhancing our company’s overall leadership position with advertisers and publishers,” said James Zarley, chairman-CEO of ValueClick, in a statement.

—Carol Krol

 

 

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