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ValueClick buys competitor

Published on .

Westlake Village, Calif.--Continuing to broaden its scope online, ValueClick, Inc. has acquired Fremont, Calif.-based Click Agents.com Inc. Both companies deal in performance-based ads on the Internet. As part of the deal Click Agents will receive 5.3 million shares of ValueClick stock, valued at about $21 million, according to John Ardis, ValueClick's VP-marketing. Since going public in March, ValueClick has opened five international offices and added wireless advertising and opt-in e-mail to its menu of options.
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