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BtoB

ValueClick creates direct marketing group

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Westlake Village, Calif.—ValueClick, an interactive marketing media, technology and services company, Monday announced the launch of ValueClick Direct, a specialized direct marketing group within its ValueClick Media business unit.

Direct joins the recently formed ValueClick Brand group.

The company said ValueClick Direct will help clients with direct response advertising strategy, including targeting, creative consultation and conversion tracking through Web-based display ads, co-registration programs and e-mail marketing campaigns. ValueClick Media's ad networks reach more than 65 million users every month.

—Carol Krol

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