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BtoB

ValueClick being investigated by FTC

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Westlake Village, Calif.—Online ad company ValueClick said in a form 8-K that it “received a letter from the Federal Trade Commission stating that the FTC is conducting an inquiry to determine whether the company’s lead-generation activities violate either the Federal Trade Commission Act or the CAN-SPAM Act.”

The government agency is investigating certain ValueClick Web sites and the manner in which the company drives traffic to such sites, in particular through e-mail.

ValueClick said it believes it is compliant with all current state and federal regulations pertaining to its lead-generation activities and intends to fully cooperate with the FTC.

—Carol Krol

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