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ValueClick Media adds predictive behavioral targeting service

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Westlake Village, Calif.—ValueClick Media, a division of online advertising company ValueClick, announced the availability of Precision BT, a behavioral targeting service that uses predictive technology to help marketers better target online messages. The service includes two new products—Precision Retargeting, an enhanced version of ValueClick Media’s user retargeting service, and Precision Profiles, which uses a predictive algorithm to identify a marketer’s best prospects based on users’ online behavior.
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