Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


ValueClick selects agency of record

Published on .

San Francisco--Cost-per-click advertising network ValueClick, Carpinteria, Calif., announced Tuesday it has expanded its relationship with Bravo! Marketing, naming it agency of record. The move means Bravo!, San Francisco, will coordinate all media planning and buying for ValueClick, which specializes in targeted advertisements that are paid for only when a potential customer reaches the advertiser's site. Previously, Bravo! had developed ValueClick's corporate identity, implemented its public relations activities and provided other consulting services. The move appears to be a precursor to a business advertising campaign for ValueClick, which has filed for a public stock offering.
Most Popular
In this article: