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BtoB

ValueClick subsidiary AdWare Systems adds clients

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Westlake Village, Calif.--ValueClick Inc. announced Monday that its subsidiary AdWare Systems, which provides agency management, content management and media buying software, has added three communications firms to its client list. The new clients are Zentropy, Hawk Media and The Zillner Group. Zentropy is the interactive subsidiary of advertising giant McCann-Erickson. Hawk Media is an independent auditor of media buying companies, and The Zillner Group is a niche marketer focused on upscale retirement communities.
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