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BtoB

ValueClick targets Japan

Published on .

New York--Pay-for-performance advertising network ValueClick Inc. has formed ValueClick Japan Inc. to handle its expansion into the Asian market. The move comes as ValueClick looks for ways to make its ad-serving technology available for wireless devices. ValueClick Japan is the latest advertising network to seek beachheads on foreign soil, following similar moves by B2BWorks to expand in Europe and DoubleClick Inc.'s worldwide expansion plan. Japan was ripe for wireless advertising because of the penetration of wireless devices with interactive Web devices attached, DoubleClick said.
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