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BtoB

Valuing Value

By Published on .

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What is something really worth? Read Britton Manasco, founder of Manasco Marketing Partners, who reviews a new book, "Value Merchants: Demonstrating and Documenting Superior Value in Business Markets" on his Elevation blog. Manasco calls the book, which was written by three b-to-b academics, a "must read for all senior leaders and customer-facing executives looking to differentiate their companies (and themselves) in today's increasingly competitive environments."
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