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BtoB

Vance to launch new marketing services business

By Published on .

Lincolnshire, Ill.—Vance Publishing Corp. announced that it will officially debut its Vance Marketing Solutions, a digital marketing services business, at three upcoming trade shows.

Tom Denison, who previously worked at Agency.com and ICrossing, will oversee the unit.

“We all know that in a recession, companies cut back on their marketing spend. But in this economy, companies also realize that they need to invest in the digital world for the future,” Denison said in a statement.

The three trade shows where Vance will be launching the new business are the Woodworking Machinery & Supply Expo, Produce Marketing Association’s Fresh Summit International Convention & Exposition and the Western Buying Conference (Salon).

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