Lincolnshire, Ill.—Vance Publishing Corp. has acquired St. Louis-based Doane Agricultural Services. Financial terms were not disclosed.
As reported in this week’s edition of BtoB’s “Media Business E-newsletter,” the newly acquired product lines include an array of economic advisory products, a magazine and a daily live radio program, “AgriTalk,” that is broadcast through 74 affiliates.
"We will be redesigning the magazine, Ag Professional, and blending it with an existing Vance product, Dealer & Applicator," Bill Newham, senior VP of Vance’s Food360 Division, said in a news release. "The magazines currently serve slightly different but compatible markets: Dealer & Applicator focuses on the retail trade, and Ag Professional targets professional farm managers and crop consultants as well as retailers. We will combine the two publications, retaining the Ag Professional name. Production will be increased to 12 times a year."